Xtelligence
Cutting-edge insights for the modern CMOs, CIOs and CDOs.
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Digital Analytics
Why Ecommerce Platforms Must Shift from Browsing to Intent-Driven Digital Commerce
We've reviewed over 100 ecommerce sessions across industries in the last year. A pattern emerged fast: high-intent users weren't browsing,...
AI
Why Chief Marketing Officers Are Becoming AI Architects, Not Just Users
Over the last 18 months, we've watched 50+ CMOs at Fortune 500 companies make the same expensive mistake.
Adobe
You Don't Need More Data from Adobe Analytics Ecommerce Implementation. You Need Faster Decisions That Drive Revenue.
The implementation of adobe analytics ecommerce tracking has become table stakes for enterprise retailers. With detailed event capture, session tracking,...
Adobe
Everything You Need to Know About Adobe Product Analytics
While your competitors struggle with fragmented product data, industry leaders are leveraging Adobe Analytics product string to gain a 431%...
Adobe
How to Make Adobe Target + AEM Integration Actually Work and Why Most of Them Fail
A Fortune 500 retailer invested 14 months integrating Adobe Experience Manager with Adobe Target—only to discover they couldn't deliver relevant...
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