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CAMPAIGN MANAGEMENT

Run Campaigns with Predictable Execution at Scale

Start by fixing one campaign breakdown in 5 days. Then scale the same logic everywhere.

Systemize Campaign Execution

No Single System Owns Campaign Execution

Campaign execution is spread across tools. Email executes one way. Paid media another. CRM another. Personalization another. Each system operates correctly on its own. None of them own the campaign end-to-end. And every failed promise turns into cancellations, refunds, reschedules, support calls, and margin leakage.

Customers See Different Offers at the Same Time

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A customer receives a discount in email but sees full price in ads or on-site

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One channel promotes while another has already converted or excluded the user

Customers See Different Offers at the Same Time

Media Spend Continues After Conversion

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Users keep seeing acquisition ads after purchase, sign-up, or upgrade

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Paid media and CRM suppression lists fall out of sync, wasting spend

Media Spend Continues After Conversion

Customers Are Contacted Too Often or Not at All

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The same customer receives multiple messages in a short window across channels

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High-intent users receive no follow-up because frequency rules are enforced per tool

Customers Are Contacted Too Often or Not at All

Campaigns Respond After the Moment Has Passed

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Drop-offs and churn signals are detected only after performance declines

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Save, upsell, or suppression actions trigger days after intent was already visible

Campaigns Respond After the Moment Has Passed

One Campaign Logic. Everywhere.

What works in one channel works everywhere, not reimplemented per platform

Customers See One Offer Everywhere

Customers See One Offer Everywhere

Offer logic, eligibility, and suppression are enforced across email, media, app, and web. Once a customer converts or becomes ineligible, every channel responds consistently

Spend Shifts the Moment Intent Is Clear

Spend Shifts the Moment Intent Is Clear

Acquisition spend stops immediately after purchase, sign-up, or upgrade. Budgets redirect in real time to retention, upsell, or exclusion while the customer is still active

Contact Frequency Is Controlled Across Channels

Contact Frequency Is Controlled Across Channels

Every outbound message checks shared contact history before sending. Over-messaging drops while high-intent follow-ups trigger on time

Campaigns Respond During Live Sessions

Campaigns Respond During Live Sessions

Drop-offs, churn signals, and engagement changes trigger actions instantly. Save, cross-sell, or pause actions happen in minutes, not after the campaign ends.

Products That Turn Campaigns Into a System

Execution-ready products that sit above channels and coordinate campaign execution

Control every marketing pixel from one screen
MEDIA OPTIMIZER

Control every marketing pixel from one screen

You have hundreds of pixels across campaigns and platforms. One control center shows what’s active, expired, drifting, or needs fixing. Pixels are created, updated, or retired instantly, no developer dependency. Tracking stays clean, compliant, and accurate while campaign velocity improves and risk drops.

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Fix One Campaign Breakdown. Run It Everywhere.

Repair one live failure in 5 days. Productionize it in 60. Then reuse it everywhere it matters.

Start with a Bootcamp
Bootcamp

Bootcamp

Duration(5 Days)

Resolve a campaign issue end-to-end

A 5-day engagement focused on one live campaign issue: conflicting offers, wasted media spend, over-messaging, or delayed response to intent.

The failure is fixed end-to-end across the systems involved (CRM, paid media, marketing automation, personalization, analytics) using your existing stack and data.

Launchpad

Launchpad

Duration(60 Days)

Make the fix operational

The fix is moved into production and connected to live campaigns. Governance, eligibility rules, suppression logic, and observability are configured.

Teams can see why actions fire, when suppression happens, and how the spend shifts. Your team takes over day-to-day operation.

Rollout

Rollout

Extend the fix without rebuilding

The same execution logic is reused across new campaigns, audiences, and channels. Each additional campaign requires less setup because control logic already exists.

Campaigns stay aligned by default instead of being re-coordinated every time

Digital OS

Digital OS

Run campaigns as a system

Over time, campaign execution is managed from a single control layer, not scattered across tools, agencies, and spreadsheets.

Campaign behavior stays observable. Intent triggers action automatically. Campaign changes deploy without waiting on platform reconfiguration.

Real-World Campaign Management Problems.Real Execution.

Practical campaign orchestration across data, journeys, and channels without replacing your existing stack.

View Case Study

Journey-Led Campaign Automation - Campaign execution accelerated with unified intelligence and reusable workflows

CHECKOUT

Manual, siloed campaign execution was transformed into a journey-led, automated system by integrating Adobe Target behavioral insights with HCL Unica orchestration. Static lists were replaced with dynamic segments, reusable journey templates reduced build effort, and compliance was embedded directly into execution logic.

Fix Campaign Execution Across Systems

Choose one active campaign that’s leaking spend or sending mixed signals. We fix them end-to-end in 5 days.

Customer Endorsements

"It’s been a pleasure to work with Xerago for the past 3 years. They have been supporting a part of the campaign management module for us wherein they help seamlessly manage 900+ campaigns every week and have been one of our reliable partners."

Vice President, CLM
A Large Indian OTT Brand