Find the Tracking Gaps Hidden Across Your Website
Every broken tag, missed event, and misfired conversion creates a gap between what users do and what your analytics reports show. Xerago TrueMeasure helps close that gap before it affects performance decisions.
Know Which Interactions Are Tracked Correctly
Your website and app receive thousands of user interactions every second. Some are captured correctly. Some are misfiring. Some never reach your analytics at all. Without an audit, you'll never know which is which and every decision your team makes reflects only part of what customers actually did.
What You Can Audit With TrueMeasure
Event Tracking
Validate customer interactions such as button clicks, menu clicks, video views, scroll events, form starts, form completions, and custom engagement events.
This helps teams know which user actions are actually reaching analytics.
Tag Implementation
Check tags across pages, journeys, and app flows to identify broken, missing, duplicate, or inactive tags.
TrueMeasure supports audits across Adobe Analytics, GA4, GTM, and other marketing and analytics tracking setups.
Data Layer Health
Audit data layer variables to check whether the right values are being passed at the right time.
This helps uncover missing variables, incorrect values, inconsistent naming, and broken data pushes.
Web and App Coverage
Run a connected audit across your website and app instead of checking each channel separately.
This gives marketing, analytics, and product teams a more complete view of tracking health.
How Xerago TrueMeasure Validates Your Tracking
Discover
Xerago TrueMeasure scans your entire website and app tracking layer (tags, events, and data layer variables) across Adobe Analytics, GA4, and GTM.
Full tag inventory across pages and flows
Web and app coverage in one audit
No developer access required to start
Diagnose
Every tracked element is validated against expected behaviour. Misfires, missing events, duplicate triggers, and broken data layer pushes are flagged automatically.
Dark Data surfaced: Interactions never reaching your analytics
Mistracked data identified: Interactions firing incorrectly
Unutilized tags flagged: Signals captured but never used
Report
A prioritized audit report, not a raw data dump. Every issue ranked by business impact with a specific fix recommendation attached.
Executive summary for CMO and VP
Implementation detail for analytics and developer teams
Benchmarked Tracking Health Score
What You Can Uncover When You Audit Website & App Tracking
See every customer interaction on your site: what's captured, what's missing, and what's wrong
Check every customer interaction across web and app without running separate audits
Launch campaigns based on your conversion data that reflects what customers actually did
Make every decision using complete customer data, not just what your analytics happened to capture
Xerago TrueMeasure Plans & Pricing
Three ways to close your measurement gaps. Choose the tier that matches your needs.
Clarity
One-time audit. Get a complete picture of every broken, missing, and misconfigured tag across your digital estate.
Control
Schedule audits periodically or on demand. Built for teams managing high-velocity page launches and continuous site changes
Conquer
Full measurement assurance without the manual effort. Schedule audits and automatically fix what’s broken: periodically or on demand.
In Practice.
Every client had gaps they didn't know about. Here's what we found.
A Conversion Tag That Was Counting Every Sale Twice.
A retail team's conversion numbers looked unusually strong. Nobody questioned it. The tag was firing twice on every submission, doubling every conversion count. Every budget decision was built on numbers that were never real.
Lost on fake conversions from a single misfired tag
Ready to See What Your Tracking Is Missing?
We'll run a live audit on your site and show you every interaction your analytics missed.