Fix Broken Tracking Before It Distorts Every Decision Built on It
Xerago TrueMeasure implements new tags and fixes existing issues with your website and app, so your analytics reflects what customers actually did.
When Tracking Goes Wrong, Your Data Goes With It
Tracking implementation across large websites and apps is impossible to manage manually. There are too many pages, too many interactions, and too many ways things can break without anyone noticing. By the time a missing tag or incorrect implementation is found, weeks of data have already been lost.
When to Fix Your Tracking Implementation
After New Pages Go Live
CTAs, forms, downloads, and key customer actions need to be tagged correctly from the start, so every interaction is captured from day one.
After Form or Funnel Changes
Every step of the journey should be validated so lead, application, purchase, and submission events are captured accurately.
After App Screen or Feature Releases
New screens, flows, and in-app interactions require tracking implementation and validation before they affect your data.
When Analytics Reports Look Incomplete
Missing, broken, duplicate, or incorrectly implemented tags need to be found and fixed before they affect reporting and decisions.
How Xerago TrueMeasure Fixes Tracking Implementation
Discover
Xerago TrueMeasure maps every interaction across your website and app surfacing every interaction that needs tagging and every existing issue that needs fixing.
Every untagged interaction surfaced across web and app
Existing tagging issues identified and classified
No manual discovery required
Implement
Every new tag and every fix is deployed directly to your tag manager upon your approval, no developer required, no ticket queue, no waiting.
New tags deployed directly into GTM, Adobe Launch or other tag managers
Existing issues fixed in the same pass
Implementation covers your entire digital estate
Validate
Every deployment is confirmed working after implementation, so nothing is assumed to be correct and nothing gets applied and forgotten.
Every new tag confirmed firing correctly
Every fix validated post-deployment
Benchmarked Tracking Health Score updated after every implementation
Built for Those Who Need Their Funnel
Data to Reflect Reality
Your campaigns and attribution reports may be built on tags you never verified.
Xerago TrueMeasure detects gaps in your tracking, validates funnel and conversion data, and fixes measurement issues before they distort attribution reports and campaign decisions.
It ensures every tag driving your spend decisions is correct.
Accurate conversion data. Confident campaign decisions.
What Changes When Xerago TrueMeasure Handles Your Tracking
No manual effort to find and tag every interaction
New tags deployed directly to your tag manager without a developer
Every interaction across your digital estate tagged consistently
Every fix validated after deployment so nothing is assumed to be working
Xerago TrueMeasure Plans & Pricing
Three ways to close your measurement gaps. Choose the tier that matches your needs.
Clarity
One-time audit. Get a complete picture of every broken, missing, and misconfigured tag across your digital estate.
Control
Schedule audits periodically or on demand. Built for teams managing high-velocity page launches and continuous site changes
Conquer
Full measurement assurance without the manual effort. Schedule audits and automatically fix what’s broken: periodically or on demand.
In Practice.
Every client had gaps they didn't know about. Here's what we found.
A Bank Was Losing Applications. Nobody Knew Why.
A credit card application was redesigned and applications started dropping. But nothing unusual showed up. Weeks passed and $1.6M was lost. Xerago TrueMeasure ran an audit and found the cause. Find out how.
more conversions
Ready to see what your tracking is missing?
We'll run a live audit on your site and show you every interaction your analytics missed.
Perspectives from the Field
Patterns, gaps, and practical fixes observed across real digital measurement environments.
Unassigned Traffic Is a Data Problem, Not a Naming One
GA4 sorts every visitor into a channel. When it can't, that traffic gets dumped as "Unassigned." That bucket is quietly draining your attribution, funnels, and ROI numbers.
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A Tag Can Fire and Still Be Wrong
Most teams check if a tag fired, not if it fired correctly. One tag firing out of order breaks every event that comes after it. The data still looks fine, it just isn't true.
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A Smarter Attribution Model Can't Fix Bad Data
Attribution tools trust whatever data they're given. They can't tell good events from broken ones. One wrong label can make the losing channel look like your best one.
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