Fix Your Conversion Tracking Before Your Next Campaign Launches
Every budget decision depends on knowing which clicks, form fills, and purchases are actually being counted. Xerago TrueMeasure ensures they are before your next campaign goes live.
How Broken Conversion Tracking Affects Your Campaign Decisions
Your campaigns run on the numbers your tracking captures. When a tag misfires or a conversion goes unrecorded, your dashboards still look fine but your budget starts following the wrong signal. By the time anyone notices, weeks of spend have already gone in the wrong direction.
How Broken Tracking Shows Up in Your Campaign Results
When tracking breaks, budgets follow incorrect data, attribution shifts to the wrong channels, and reports stop reflecting what campaigns drove.
You're scaling the wrong campaigns
A misfired conversion event on one device makes a whole channel look like it's underperforming. You reallocate the budget away from what's working and toward what isn't.
Your attribution is pointing in the wrong direction
One missing tag shifts attribution. The wrong channel gets credit, the right one gets cut, and your dashboards never flag it. Meanwhile, months of spend have gone in the wrong direction.
You report numbers you can't defend
GA4 says one thing. Revenue says another. Every discrepancy gets traced back to tracking and without verified data, you're left explaining gaps instead of defending results.
Less Time Defending Reports. More Time Making Decisions.
Every discrepancy starts with a tracking gap. Xerago TrueMeasure catches every one, so your numbers hold up and your team stays focused on what matters.
Find What's Broken Before It Costs You More
Xerago TrueMeasure audits across web and app catch missing tags, misfired conversions, and double-counting
It catches consent and cookie management misconfigurations that are silently blocking conversions
Every issue carries a revenue and budget number, not a technical flag you can't act on
Fix Every Gap Before Your Spend Follows the Wrong Signal
Every fix is applied and confirmed working in a single pass. No backlog, no delays, no spend flowing against broken data
Every site update is checked so tracking breaks are caught before they distort your next report.
Each finding is presented in plain language: what broke, what it cost your campaigns, and what's been fixed. No SQL, no DevTools required
Why Marketing Teams Choose Xerago TrueMeasure
Xerago TrueMeasure helps marketing teams verify every conversion before reports, attribution models, and optimization decisions are affected. Built for teams that need to:
Optimise campaigns with confidence
Improve attribution accuracy
Validate conversion tracking before launch
Reduce reporting discrepancies
Make faster optimisation decisions
Trust every reported conversion
Xerago TrueMeasure Plans & Pricing
Three ways to close your measurement gaps. Choose the tier that matches your needs.
Clarity
One-time audit. Get a complete picture of every broken, missing, and misconfigured tag across your digital estate.
Control
Schedule audits periodically or on demand. Built for teams managing high-velocity page launches and continuous site changes
Conquer
Full measurement assurance without the manual effort. Schedule audits and automatically fix what’s broken: periodically or on demand.
In Practice.
Every client had gaps they didn't know about. Here's what we found.
A Bank Was Losing Applications. Nobody Knew Why.
A credit card application was redesigned and applications started dropping. But nothing unusual showed up. Weeks passed and $1.6M was lost. Xerago TrueMeasure ran an audit and found the cause. Find out how.
more conversions
Trust every conversion before you spend
See how Xerago TrueMeasure verifies your conversion tracking before your next campaign launches, so every budget decision is built on numbers you can trust.
Perspectives from the Field
Patterns, gaps, and practical fixes observed across real digital measurement environments.
Unassigned Traffic Is a Data Problem, Not a Naming One
GA4 sorts every visitor into a channel. When it can't, that traffic gets dumped as "Unassigned." That bucket is quietly draining your attribution, funnels, and ROI numbers.
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A Tag Can Fire and Still Be Wrong
Most teams check if a tag fired, not if it fired correctly. One tag firing out of order breaks every event that comes after it. The data still looks fine, it just isn't true.
Read article
A Smarter Attribution Model Can't Fix Bad Data
Attribution tools trust whatever data they're given. They can't tell good events from broken ones. One wrong label can make the losing channel look like your best one.
Read article