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Analyst / Executive – Digital Analytics

About Xerago​

Xerago is a global AI-driven digital enterprise that gets inside enterprise systems and makes them run the way they were designed to. For over two decades, Xerago has helped large and mid-market organizations across the world solve complex digital challenges, deliver measurable outcomes, and create sustained impact. We have been delivering Digital Impact to enterprises for over 20 years. Now with AI, we deliver Digital Independence as well.

Xerago solves operational problems through AI-native intelligence across Customer Experience, Data Analytics, MarTech, Cloud, AI, Customer Engagement and Retention, Digital Analytics, Digital Commerce, and Campaign Management — automating workflows and integrating everything into one operating layer teams can control.

50+ Global Clients. 25 Countries. 5 Continents. 100k+ Campaigns. 1B+ Customers Reached.

  • Job Location: Chennai | Onsite
  • Job Title: Analyst / Executive – Digital Analytics
  • Role: Adobe Experience Platform (AEP) Analyst / CDP Specialist
  • Department: Digital Analytics
  • Years of Experience: 3–6 Years

Job Description​

As an AEP Analyst / CDP Specialist at Xerago, you will be responsible for designing, configuring, and managing data infrastructure within Adobe Experience Platform to power real-time customer profiles, audience segmentation, and downstream marketing activation. You will work at the intersection of data engineering, analytics, and marketing — ensuring that customer data is accurately structured, ingested, and activated to drive measurable impact across client programs.

What You'll Be Responsible For​

  • Design and configure schemas and datasets in Adobe Experience Platform
  • Implement identity namespaces and profile stitching to build unified customer views
  • Ingest data into AEP via batch and streaming methods
  • Monitor and validate data ingestion quality and resolve discrepancies
  • Build and manage customer audiences and segments to support marketing and business teams
  • Work with engineering teams to map source system data to XDM schemas
  • Troubleshoot profile and audience qualification issues
  • Document data mapping, schemas, and workflows clearly and thoroughly
  • Support audience activation to downstream systems — campaigns, personalization platforms, and reporting tools
  • Ensure customer data is properly structured for both analytics and marketing use

Mandatory Skills​

  • Hands-on experience with Adobe Experience Platform (AEP)
  • Strong understanding of Customer Data Platform (CDP) concepts
  • Experience working with datasets, schemas, and data ingestion workflows
  • Knowledge of XDM (Experience Data Model) schema design
  • Understanding of identity namespaces and identity stitching
  • Experience creating and managing Real-Time Customer Profiles
  • Audience segmentation and audience activation knowledge
  • Ability to validate and troubleshoot ingested data
  • Understanding of data flow from source systems to CDP
  • Good communication and documentation skills

Desired Skills​

  • Experience with Adobe Launch / Tags or any Tag Management System
  • Basic knowledge of Adobe Analytics, web, or app data collection
  • Familiarity with APIs, batch ingestion, or streaming ingestion methods
  • Exposure to CRM data from platforms such as Salesforce, marketing tools, or call center systems
  • Understanding of data privacy and consent management concepts
  • Basic SQL knowledge
  • Experience with reporting or visualization tools such as Power BI or Tableau
  • Knowledge of audience activation to marketing channels including email, push, and personalization platforms

Attributes We Value​

  • Strong analytical and problem-solving ability with sharp attention to data accuracy
  • Clear understanding of customer lifecycle and marketing use cases
  • Ability to communicate technical concepts confidently to business users
  • Proactive learning mindset with ownership and accountability
  • Collaborative team player who can work across analytics, engineering, and marketing functions