You Are In Martech - Martech Integrations
Build Integrations That Survive Platform Updates
Rebuild integrations so platform updates deploy without downtime, firefighting, or delayed roadmaps.
Why Can't Your Integrations Handle Vendor API Updates Without Breaking?
Custom integrations are built point-to-point with hard-coded API calls. Salesforce updates their API, custom code breaks. Adobe changes endpoints, sync fails. No compatibility layer handles changes. Every update requires immediate firefighting from developers to restore operations.
Coupled to Specific Versions
What Happens: Custom code written for specific API versions. When vendors deprecate versions, integrations stop working immediately without warning.
Real Scenario: Salesforce deprecates API v52 Friday. Custom integration stops immediately. Data sync between Salesforce and Adobe breaks. Marketing campaign fails Saturday. IT works entire weekend patching integration.
No Staging Tests Compatibility
What Happens: Vendor API changes deploy to production. No staging tests compatibility. Breaks discovered when marketing campaigns fail live.
Real Scenario: HubSpot updates authentication endpoints without notice. Integration fails during campaign launch. No staging tests caught it. Marketing discovers failure when leads stop syncing. IT emergency starts.
Firefighting Delays Roadmap
What Happens: IT drops planned projects to fix broken integrations. Roadmap work delayed. Strategic development never happens. Firefighting consumes.
Real Scenario: Team planned building analytics dashboard this quarter. Three weeks spent firefighting Salesforce, Adobe, Google breaks instead. Dashboard delayed another quarter. Pattern repeats every quarter.
How We Fix It
We decouple integrations from vendor APIs so updates don't cause failures.
What We Build
A unified integration layer that decouples business logic from vendor APIs so changes don't break workflows.
How We Build It
- Map integrations between Salesforce, Adobe, HubSpot, Google Analytics, and other platforms
- Build abstraction layer that isolates vendor API changes from business logic and workflows
- Create standardized integration framework instead of point-to-point custom code per vendor
What We Build
Automated testing and deployment workflows that catch integration breaks in staging before they reach production campaigns.
How We Build It
- Test integrations in staging when vendors announce API updates, not in production
- Detect compatibility issues early so breaks are caught in testing, not during campaigns
- Deploy fixes to staging first so production integrations stay functional through changes
What We Build
A continuous monitoring system using AI to track integration stability and shift capacity from firefighting to strategic work.
How We Build It
- Track which integrations are fragile and break frequently versus which handle updates well
- Surface which vendor API changes cause breaks versus which deploy without issues
- Build feedback loops identifying integration patterns that fail so architecture improves
What You Get
Integrations stay functional. Vendor updates don't break campaigns. IT builds instead of firefights.
Integrations Handle Updates
API changes don't break workflows or campaigns.
Abstraction layer isolates vendor changes so Salesforce, Adobe, HubSpot updates don't stop data sync or workflows.
Breaks Caught in Staging
Testing detects issues before campaigns fail.
Integration compatibility tested automatically in staging when vendors announce updates instead of discovering breaks during live campaigns.
Planned Work Happens On Time
IT capacity shifts from firefighting to roadmap execution.
Development teams build new features on planned timelines instead of dropping everything to fix broken integrations every quarter.
Products That Run Your MarTech Stack as One
Fix what's broken between your platforms. No custom code. No 18-month projects.
Control every marketing pixel from one screen
Manage hundreds of pixels across campaigns and platforms from one control center. Create, update, or retire pixels instantly to keep tracking accurate, compliant, and risk-free.
Book a Demo →One Problem at a Time. Until the Whole Stack Works.
You don't need a new stack. Fix what's broken this week. Build toward a stack you actually control.
Start with a Bootcamp
Bootcamp
(5 Days)Fix what broke this month
No 6-month scoping. No proof-of-concept that never ends. One breakdown. One fix. Five days. We work inside your environment: your CDP, your campaign tools, your CMS.
By day 5, you see the fix running end-to-end. You test it. You validate it. Then you decide what's next.
Launchpad
(60 Days)Make it run every day
You've seen it work. Now it needs to run without babysitting. We take the fix live, connected to real campaigns, real customers, real data.
We train your team. Document everything. By day 60, they operate it. You don't need us day-to-day.
Rollout
Apply the playbook to more problems
The first fix took 5 days. The next one takes less. And the one after that, even less. Because the connections exist.
The logic is built. The team knows the process. You're not starting over, you're scaling what works.
Digital OS
Your platforms. One way to run them.
All your platforms (CDP, MAP, CMS, analytics, ad systems) connected and managed from one layer.
Your team launches campaigns, syncs audiences, and coordinates channels without calling three vendors or filing IT tickets. Marketing runs marketing.
Case Studies from Real Enterprise Environments.
What broke, how we fixed it, and what the numbers showed.
View Case Study
Marketing execution scaled with analytics-driven triggers
Fragmented campaign systems and siloed data unified into an analytics backbone, replacing batch campaigns with real-time triggers for personalized journeys.
Make Your MarTech Stack Work as One
You know which problem keeps coming back. Bring it. We'll fix it in your environment, with your platforms, in 5 days.
Built with Enterprise-Grade Partners
20 years building on Adobe, Salesforce, IBM, HCL, SAS, and Microsoft. We know how to make them work as one system.
Customer Endorsements
"It’s been a pleasure to work with Xerago for the past 3 years. They have been supporting a part of the campaign management module for us, wherein they help seamlessly manage 900+ campaigns every week and have been one of our reliable partners."
— Vice President, CLM, A Large Indian OTT Brand
Seen It. Fixed It. Here's What We Think.
Opinions shaped by 100+ MarTech implementations across industries.
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