Customer Journey Analytics (CJA) Analyst

About Xerago

Xerago is a global AI-driven digital enterprise that gets inside enterprise systems and makes them run the way they were designed to. For over two decades, Xerago has helped large and mid-market organizations across the world solve complex digital challenges, deliver measurable outcomes, and create sustained impact. We have been delivering Digital Impact to enterprises for over 20 years. Now with AI, we deliver Digital Independence as well.

Xerago solves operational problems through AI-native intelligence across Customer Experience, Data Analytics, MarTech, Cloud, AI, Customer Engagement and Retention, Digital Analytics, Digital Commerce, and Campaign Management — automating workflows and integrating everything into one operating layer teams can control.

50+ Global Clients. 25 Countries. 5 Continents. 100k+ Campaigns. 1B+ Customers Reached.

• Job Location: Chennai | Onsite
• Job Title: Customer Journey Analytics (CJA) Analyst
• Role: Digital Analytics & Customer Journey Analytics
• Department: Digital Analytics
• Years of Experience: 3–5 Years

Job Description

As a Customer Journey Analytics (CJA) Analyst at Xerago, you will be responsible for transforming cross-channel customer data into meaningful insights that drive business decisions. You will leverage Adobe Customer Journey Analytics (CJA) to build executive dashboards, engineer advanced calculated metrics, and create compelling omnichannel data stories across web, mobile applications, CRM, call center, and in-store interactions. Working closely with Marketing, Product, and business stakeholders, you will simplify complex customer journey data into actionable insights while ensuring accurate person-based reporting and customer identity stitching across channels.

What You'll Be Responsible For

• Design, build, and maintain executive dashboards using Adobe Customer Journey Analytics (CJA) Analysis Workspace.
• Create intuitive, business-friendly reports and visualizations for technical and non-technical stakeholders.
• Develop advanced Calculated Metrics using attribution models, participation metrics, segmentation, and advanced functions.
• Analyze omnichannel customer journeys across web, mobile applications, CRM, call center, and offline channels.
• Deliver monthly and quarterly business insights highlighting customer journey friction points and optimization opportunities.
• Manage and curate CJA Data Views, including dimensions, metrics, and Derived Fields to simplify reporting.
• Configure custom marketing channels, business classifications, and reporting components.
• Monitor and validate person-based reporting and customer identity stitching across devices and touchpoints.
• Partner with Marketing and Product teams to translate business questions into Customer Journey Analytics requirements.
• Perform advanced customer journey analysis using attribution, cohort analysis, fallout, and flow visualizations.
• Ensure reporting accuracy, governance, and consistency across analytics implementations.
• Support business stakeholders by providing actionable recommendations based on customer behavior and journey analysis.

Mandatory Skills

• 3–5 years of experience in Digital Analytics.
• Hands-on experience with Adobe Customer Journey Analytics (CJA) or strong expertise in Adobe Analytics Analysis Workspace.
• Strong understanding of Adobe Experience Platform (AEP) and XDM Schemas.
• Good understanding of how customer data flows from Adobe Experience Platform into Customer Journey Analytics.
• Expertise in Analysis Workspace dashboard creation and visualization.
• Strong experience creating advanced Calculated Metrics using attribution models, participation metrics, logic operators, and advanced functions.
• Hands-on experience with attribution analysis, cohort analysis, fallout analysis, and flow visualization.
• Experience managing Data Views, dimensions, metrics, and Derived Fields within CJA.
• Strong analytical, problem-solving, and data interpretation skills.
• Excellent communication skills with the ability to present analytical insights to business and executive stakeholders.
• Bachelor's degree in Mathematics, Statistics, Marketing Research, or a related discipline.

Desired Skills

• Experience migrating from Adobe Analytics to Adobe Customer Journey Analytics (CJA).
• Knowledge of SQL for data analysis and validation.
• Experience using Adobe Experience Platform Data Distiller for advanced data exploration.
• Adobe Certified Expert (ACE) or Adobe Certified Professional in Customer Journey Analytics.
• Understanding of customer identity resolution and identity stitching concepts.
• Experience working with omnichannel customer data and enterprise digital analytics implementations.
• Familiarity with marketing attribution models and customer lifecycle analytics.
• Experience collaborating with Marketing, Product, and Digital Experience teams.
• Exposure to customer segmentation, audience analytics, and personalization use cases.

Attributes We Value

• Passion for transforming data into compelling business stories.
• Strong analytical mindset with exceptional attention to detail.
• Ability to simplify complex analytics concepts for business stakeholders.
• Curiosity to uncover customer behavior patterns and optimization opportunities.
• Strong ownership and accountability in delivering high-quality insights.
• Excellent stakeholder management and presentation skills.
• Collaborative approach to working with cross-functional business and technical teams.
• Continuous learning mindset with an interest in emerging Adobe Experience Cloud capabilities.
• Results-oriented professional focused on driving measurable business outcomes through data.
• Ability to think strategically while maintaining precision in analytics implementation and reporting.