Analyst / Executive – Digital Analytics

About Xerago

Xerago is a global AI-driven digital enterprise that gets inside enterprise systems and makes them run the way they were designed to. For over two decades, Xerago has helped large and mid-market organizations across the world solve complex digital challenges, deliver measurable outcomes, and create sustained impact. We have been delivering Digital Impact to enterprises for over 20 years. Now with AI, we deliver Digital Independence as well.

Xerago solves operational problems through AI-native intelligence across Customer Experience, Data Analytics, MarTech, Cloud, AI, Customer Engagement and Retention, Digital Analytics, Digital Commerce, and Campaign Management — automating workflows and integrating everything into one operating layer teams can control.

50+ Global Clients. 25 Countries. 5 Continents. 100k+ Campaigns. 1B+ Customers Reached.

Job Location:Chennai | Onsite
Job Title:Analyst / Executive – Digital Analytics
Role:Adobe Experience Platform (AEP) Analyst / CDP Specialist
Department:Digital Analytics
Years of Experience:3–6 Years

Job Description

As an AEP Analyst / CDP Specialist at Xerago, you will be responsible for designing, configuring, and managing data infrastructure within Adobe Experience Platform to power real-time customer profiles, audience segmentation, and downstream marketing activation. You will work at the intersection of data engineering, analytics, and marketing — ensuring that customer data is accurately structured, ingested, and activated to drive measurable impact across client programs.

What You'll Be Responsible For

Design and configure schemas and datasets in Adobe Experience Platform
Implement identity namespaces and profile stitching to build unified customer views
Ingest data into AEP via batch and streaming methods
Monitor and validate data ingestion quality and resolve discrepancies
Build and manage customer audiences and segments to support marketing and business teams
Work with engineering teams to map source system data to XDM schemas
Troubleshoot profile and audience qualification issues
Document data mapping, schemas, and workflows clearly and thoroughly
Support audience activation to downstream systems — campaigns, personalization platforms, and reporting tools
Ensure customer data is properly structured for both analytics and marketing use

Mandatory Skills

Hands-on experience with Adobe Experience Platform (AEP)
Strong understanding of Customer Data Platform (CDP) concepts
Experience working with datasets, schemas, and data ingestion workflows
Knowledge of XDM (Experience Data Model) schema design
Understanding of identity namespaces and identity stitching
Experience creating and managing Real-Time Customer Profiles
Audience segmentation and audience activation knowledge
Ability to validate and troubleshoot ingested data
Understanding of data flow from source systems to CDP
Good communication and documentation skills

Desired Skills

Experience with Adobe Launch / Tags or any Tag Management System
Basic knowledge of Adobe Analytics, web, or app data collection
Familiarity with APIs, batch ingestion, or streaming ingestion methods
Exposure to CRM data from platforms such as Salesforce, marketing tools, or call center systems
Understanding of data privacy and consent management concepts
Basic SQL knowledge
Experience with reporting or visualization tools such as Power BI or Tableau
Knowledge of audience activation to marketing channels including email, push, and personalization platforms

Attributes We Value

Strong analytical and problem-solving ability with sharp attention to data accuracy
Clear understanding of customer lifecycle and marketing use cases
Ability to communicate technical concepts confidently to business users
Proactive learning mindset with ownership and accountability
Collaborative team player who can work across analytics, engineering, and marketing functions